BloomBoxClub

An e-commerce plant subscription business

  • The brief: BloomBoxClub wanted to build an engaged community of plant lovers to increase website traffic and subscriptions.

  • The strategy: After researching the online plant community, I created a clear direction for BloomBoxClub. I increased plant imagery to inspire and educate their target audience. At the same time, supporting plant content creators and micro-influencers by sharing their content and collaborating on projects together.

    Their community grew:

    Instagram:

  • Followers increased from 16k to 45k

  • Engagement rate increased by 29.7%

  • Reach increased to 318k

“Jo did a fantastic job on our Bloombox Club social channels. She really took her time to understand and get to know the plant community and her insightful strategy made a huge difference to follower numbers and engagement on both Facebook and Instagram. We started off with an unengaged audience and ended up with with one that truly cared about our brand! ”   

Lana Novak co-founder BloomboxClub

“We worked with Jo for nearly 3 years. In that time her strategy and creative direction for our brand, alongside areas of the business, measurably improved our sales. She was instrumental in accelerating PatchWorks from a one-woman-band to a 5 strong team. Jo is very easy to work with, extremely enthusiastic about her subject matter and professional. I wouldn't hesitate in recommending her.”

Sadie Roberts founder PatchworksUk

PatchWorksUK

An e-commerce vitamin subscription business

  • The brief: PatchworksUK needed its brand to stand out in a competitive health supplement category, grow its customer base through social platforms, email sign-ups, website traffic, and increase sales and subscriptions. 

  • The strategy: Building trust with customers in a competitive market with new technology was key to growing PatchworksUK's customer base.

  • Creative direction: Brand identity, website redesign, lifestyle photography shoot, email templates, and social platforms to educate customers on the benefits of vitamin patches.

    Their sales grew:

  • Email: Newsletter Click Through Rate +27.8% 

  • Instagram: Engagement rate 15.61% - Reach 47.64k

  • Facebook: Engagement 3.2 %

  • Facebook Ads: Traffic Campaign Link click - 0.21p - Reach – 9,421 - Impressions – 11,810